Meet Cara Bryans—like so many of us, she started her freelance business as a social media manager. Scheduling posts. Writing captions. Helping clients “show up” online.
But what she didn’t realize was that all those hours in the backend of social platforms? They were giving her a front-row seat to what really drives business growth. She just needed the roadmap—and the confidence—to own that expertise.
“I went into the DOM program thinking I was just a social media manager who couldn’t charge for strategy. But I realized so much of what I was already doing gave me the foundation to lead—I just needed the framework and confidence. After shifting my mindset, I landed bigger retainer clients, grew my income by 155%, and finally stepped into the role of Director of Marketing instead of staying the ‘doer’ behind the scenes.” – Cara Bryans
The Challenge: “Clients Want More… but Am I Really Qualified?”
Cara’s clients started asking for bigger-picture marketing advice—beyond content calendars and hashtags.
And like many freelancers, she felt stuck:
- Unsure how to position herself as a leader, not just the “social girl”
- Hesitant to pitch premium retainers because imposter syndrome was loud
- Tired of capping her income at project-based social media packages
Sound familiar?
The Turning Point: Saying Yes to the DOM Program
Cara joined the Director of Marketing (DOM) program because she was ready to stop guessing—and start leading, she just needed the roadmap.
Inside, she realized:
✨ The skills she already had were more strategic than she thought
✨ She didn’t need 10 years of experience or fancy case studies to own her expertise
✨ What she really needed was a framework (and someone in her corner saying, “You’ve got this.”)
The Results?
155% Income Growth, $2K Retainers, and a Whole New Level of Confidence
Here’s what shifted for Cara:
💰 Income Jump:
- 155% increase in yearly income
- Went from project-based packages to $2,000/month retainers
🕒 Working Smarter, Not Harder:
- Now works 25–30 hours/week (a wanted increase from 15–20)
- Delegates execution, focuses on leading strategy
💪 Confidence to Sell Strategy:
- Imposter syndrome? Still shows up sometimes—but now she knows how to shut it down
- Positions herself as a Director of Marketing, not just a social media manager
Cara’s Biggest Aha Moment
“I realized so much of what I was already doing in social media was strategy. The DOM program helped me see that—and gave me the tools to package and sell it.”
Her Existing Skills Were Enough – She was already analyzing audiences, tracking engagement, and shaping brand positioning. The DOM program helped her turn those insights into a structured, high-value offer.
Strategy = Higher Pay – Once she positioned herself as a Director of Marketing, clients were willing to pay premium retainers for her leadership.
Support Changed Everything – Personalized coaching eliminated second-guessing and gave her a clear roadmap to charging what she’s worth.
She went from wondering “Would anyone even hire me for this?” to landing high-ticket retainer clients who trust her to lead.
Cara’s Advice to You
“I almost didn’t join because of the cost, but once I saw it as an investment in my business, I went for it. Now I’m booking clients and hitting my income goals—something I never thought was possible before this program.”
Ready to stop spinning your wheels and start leading?
Cara’s path isn’t unique—it’s just what happens when you have the roadmap (and the support) to make the leap.
The DOM Program was her shortcut.
It can be yours, too.
Ready to Step Out of Execution Mode and Lead Like Cara?
The Director of Marketing Program was built exactly for marketers like you—social media managers, VAs, Pinterest pros—ready to stop doing all the things and start leading strategy.
✅ 155% income growth is possible.
✅ $2K/month retainers are possible.
✅ Clients who see you as a leader, not “just a VA,” are possible.
👉 Join the waitlist now to get the roadmap, mentorship, and confidence you need to make it happen.
