From VA to CEO: How Katelynn Built a Thriving Marketing Agency with the DOM Program

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Before joining the DOM Program, Katelynn Durbin was a general VA—talented, experienced, but stuck. With a background in strategic communications, she knew she had the skills for something bigger, but she wasn’t sure how to position herself as a high-value expert in the online business world.

She didn’t want to just take on more VA clients. She wanted to build an agency offering high-level marketing and communications services—but she needed a roadmap.

Why She Chose the DOM Program

Katelynn had already invested in business training, completing a VA-focused course, but she quickly realized that entry-level courses weren’t enough. She needed to learn how to package and sell strategy, not just services.

Her turning point? She saw that the DOM business model mirrored the agency she had been dreaming of. Instead of piecing it all together herself, she decided to learn from someone who had already built it.

Biggest Wins & Transformations

  • From General VA to Agency Owner: Katelynn refined her offers, leveraged her background in strategic communications, and positioned herself as a true marketing leader.
  • Hit Her First $10K Month: Six months after implementing what she learned in DOM, Katelynn landed her first $10K month—proving that the right strategy creates real financial results.
  • Confidence = Bigger Clients, Bigger Income: The biggest shift? No more imposter syndrome. Katelynn finally felt in control of her business, with the confidence to charge premium rates and build a model that worked for her life.
  • Built a Business That Supports Her & Her Son: Instead of hustling for low-paying projects, Katelynn created a sustainable income—one that allows her to provide for her family on her own terms.

How She Describes the DOM Program

“Life-changing. It gave me the clarity and confidence I needed to finally move my business forward in a way I’m excited about.”

  • More than just another course: A step-by-step system to build a strategic marketing business.
  • Implementation-focused: No more spinning wheels—just a clear path to premium clients and bigger retainers.
  • Coaching & Community: “The support inside DOM is invaluable. I always had guidance when I needed it.”

Bottom Line?

  • First $10K Month in Just 6 Months
  • Elevated from VA to Agency CEO
  • Finally confident in her expertise & pricing

Katelynn’s story proves that with the right strategy, guidance, and mindset shift, you can break free from execution work and step into a leadership role that pays you what you’re worth.

This is your sign.

If you’ve ever looked at your Asana board or your client Slack messages and thought, “Is this all there is?”… Katelynn’s story is proof it doesn’t have to be.

You don’t need another low-paying task list—you need a seat at the strategy table.

🎯 Want to see how the DOM Certification Program can help you make the leap? Join the waitlist here.

Because the only difference between Katelynn and where you are right now…is a decision to lead.

Blueprint

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The 10-Minute Marketing Strategy Blueprint

Ditch the execution trap and learn the 5-step process to create a high-level marketing strategy in just 10 minutes.

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