You’re Done Trading Time for Money

... It’s Time to Lead.

You’ve built a strong business—managing social media, handling Pinterest, and keeping client marketing running.

Clients adore you. Your calendar is full. Yet, you still feel stuck.

Maxed out on social media, blog posts, and client marketing—but your income isn’t growing.

Your inbox is overflowing with “Can you just…?” requests, and it is starting to feel like there isn’t enough time in the day.

Clients rely on you for strategy but still treat you like “just the doer.”

Watching others land $5K–$10K+ retainers while you’re stuck in one-off projects and hourly work.

the real problem?

You’re missing a clear path to step into a leadership role.

It’s not about doing more. It’s about owning your expertise—and getting paid accordingly.

They’re Not Selling Execution.
They’re Selling Leadership.

Right now, your days look like this:

Managing social accounts—writing captions, scheduling posts, engaging daily.

Fixing marketing problems—even when that’s not technically your job.

Clients hint they need bigger strategy help—but you’re unsure how to package it.

Watching others charge way more for marketing leadership—while you’re still “just the social media manager.”

Maybe you’re already offering some strategy. Maybe you’re still focused on execution. Either way—you’re capable of more.

At this point, you have two choices:

Keep grinding away, undercharging for your work… or...

Step into the Director of Marketing role and get paid what you’re worth.

The highest-paid marketing pros? They’re leading—not just executing.

And if you don’t claim that role, someone else will.

Wake Up to Clients Who Recognize Your Value.

No more chasing clients or justifying your rates. High-value prospects come to YOU—because you’ve positioned yourself as a marketing leader.

Clients trust your expertise (no more last-minute, chaotic requests).

They pay for results, not hours (hello, predictable income!).

They see you as an investment, not an expense (no more nickel-and-diming)

You’ll have the skills, authority, and freedom to run your business on your terms. And wait… was that a $10K retainer in your inbox?!

Wake Up to Clients Who Recognize Your Value.

No more chasing clients or justifying your rates. High-value prospects come to YOU—because you’ve positioned yourself as a marketing leader.

Clients trust your expertise (no more last-minute, chaotic requests).

They pay for results, not hours (hello, predictable income!).

They see you as an investment, not an expense (no more nickel-and-diming)

You’ll have the skills, authority, and freedom to run your business on your terms. And wait… was that a $10K retainer in your inbox?!

The Numbers Don’t Lie—

Marketing Leaders Earn More, Work Smarter & Have Greater Stability.

$100k-$300k

The typical income for Directors of Marketing & Fractional CMOs (with just a few retainers).

2-3X

What marketing strategists charge compared to execution freelancers.

72%

of businesses

Actively hiring marketing leaders, not task-doers.

$6,000

The average retainer for a DOM or Fractional CMO.

Bottom Line: If you want consistent, high-income work, you need to own the strategy—not just execute the tasks.

Step Into Your Role as a Marketing Leader

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The Director of Marketing Certification Program transforms Social Media Managers, and VA’s into high-paid marketing strategists—so you can own the strategy, command higher rates, and build a business on your terms.

This 8-week immersive program isn’t just another course— It's a...

career shift.

Master executive-level marketing strategy.

Position yourself as a high-paid Director of Marketing

Get the skills, frameworks, and tools to lead—not just execute

Because the best-paid marketers? They don’t just do the work—they own it.

First $10K Month—just six months after applying DOM strategies.

“I was undercharging—now I confidently pitch & close high-ticket retainers. Now I am fully able to financially support me and my son.”

– Katelynn Durbin

Say goodbye to undercharging forever.

"I had trouble envisioning people paying me more than $1,000 per month—this program helped me break through that mindset hurdle."

– Kristen smith

Here’s what you unlock

when you join:

Marketing Strategy School
→ Learn real marketing strategy (not just execution tactics).
Bonus: Build Your Marketing Business Workshop Series
→ Package, price, and sell your expertise for high-value retainers.
Director of Marketing Association (DOMA)
→ 1 year of mentorship, high-level networking & exclusive insights.
Capstone Project & Official Certification
→ Build a portfolio-worthy project & earn your Certified DOM Credential
Weekly Live Workshops & Coaching
→ Weekly live coaching, Q&A, and hands-on support to fast-track your success.
Templates Galore
→ Marketing strategy templates, pitch decks, implementation guides—everything you need to succeed.

This Isn’t Just a Course—It’s a Career Move.

When you step into the Director of Marketing role, you’re not just learning a skill—you’re building a business that lasts.

You’re gaining a competitive edge, insider access, and the confidence to own your space in the marketing world.

What's Inside

the Marketing Strategy School?

A clear, structured approach to marketing strategy—no fluff, just the frameworks and execution plans that business leaders rely on to drive results.

module 01

Mastering Marketing Strategy

Lay the groundwork for a winning strategy that aligns with business goals and drives real results. No fluff—just a clear, structured approach to strategic marketing.

module 02

Market Research & Targeting

Know your target audience inside & out. Learn data-driven research techniques, audience segmentation, & persona building to reach the right people with the right message.

module 03

Strategic Frameworks
in Action

Use proven marketing models like PESTEL, SWOT, & the 4 Ps to streamline decision-making, identify opportunities, & create high-impact campaigns that get results.

module 04

Channels, Tactics
& Promotions

Find the right platforms and leverage social media, email, partnerships, and promotions to maximize engagement and conversions.

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module 05

Execution, Optimization & Growth

Turn strategy into action with marketing roadmaps, KPIs, analytics, and optimization techniques to ensure consistent performance and business growth.

bonus

Build Your Marketing Business Workshop Series

8 live workshops that help you create a profitable marketing leadership business—focusing on packaging, pricing, and positioning services for high-value projects and retainers.

Your expertise is worth more—now you’ll have the confidence to charge for it.

"Sell my expertise—that was my #1 hurdle. The course gave me the confidence to put it out there."

– Regen Lux

A Clear Path to Bigger Clients

“I knew I wanted premium retainers, but I didn’t know how to package and sell them—DOM changed that.”

– Janka Saloka

Your Path to Leadership in 3 Steps

This isn’t just another course—it’s the playbook for Social Media Managers, VAs, and Pinterest Managers who are ready to lead.

So, what does your next level look like?

Let’s break it down:

Step

Enroll & Commit to Your Future

Yes, you have to sign up—but this isn’t just another skill-building course. It’s your fast track out of execution mode and into a marketing leadership role. No more juggling low-paying projects or wondering how to charge premium rates.

Step

Master the Skills That Set You Apart

Clients want strategy—but they’re not going to pay premium rates unless you own the expertise—and that’s where Marketing Strategy School comes in. This program teaches real marketing strategy, so you can confidently pitch, build, and execute high-level marketing plans that businesses need (and pay top dollar for).

Step

Build a Business That Gives You Freedom

With your certification, strategic skill set, and new positioning, you’ll attract high-value clients, charge for expertise (not time), and scale your business sustainably. No more chasing one-off gigs or being seen as “just a social media manager.”

Because when your business is built on strategy—you call the shots.

The Hidden Cost of
Doing It Yourself

Sure, you could try to piece it all together yourself—but how much longer will you wait to start charging premium rates and landing high-value clients?

The DIY Route

You spend the next 9–12 months trying to cobble together a roadmap for becoming a Director of Marketing.

$30K+ in missed income while you “figure it out.”

200+ hours lost piecing together blogs, YouTube videos, and free content

Biggest risk? Staying stuck in execution instead.

The "Learn as You Go" Route

You take on more clients, hoping to level up along the way.

Lost income? You stay underpaid, afraid to raise your rates.

More work, less reward? Still trading time for money instead of strategy.

Biggest risk? Burnout—working more but never making more.

The Smartest Route?
The DOM Certification.

In just 8 weeks, you’ll have:

Step-by-step roadmap—no more guesswork.

Price & sell strategy like a pro—no more undercharging.

Hands-on coaching & a high-level community to support your growth.

So yes, you could keep grinding…
Or you could become the leader clients are looking for.

"This course gave me the confidence I need to level up and provide a higher tier of product. In turn, this allowed me to bring in larger retainer clients.

Lindsay White changed my life! I am not even exaggerating when I say this. Her expertise on how to make my business more successful was simply incredible. Lindsay gives you a plan to follow so that you know EXACTLY what to do and when. She has templates that will make everything just that much easier.

– Madison Downs

Day

Hour

Minute

Second

Doors open on April 22nd

Hi - it’s me - I went from Overworked Freelancer to High-Paid Strategist—Now It’s Your Turn.

I started freelancing for flexibility. What I didn’t expect? Hustling for low-paying projects, clients treating me like an extra set of hands, and working way too many hours for too little money. I knew I had more to offer—but I didn’t know how to break out of execution work and into strategy.

That’s when I cracked the code—leaning on my corporate marketing strategy experience to build high-value marketing plans that positioned me as a leader, not just an executor. I stopped selling tasks and started positioning myself as a marketing leader. I built strategies, led campaigns, and secured premium retainers—all while working fewer hours and making way more money.

I created the Director of Marketing Certification Program because I see too many VAs, social media managers, and Pinterest managers stuck in the same cycle I was in—overworked, underpaid, and underestimated. This program gives you the skills, confidence, and positioning to step into leadership, charge premium rates, and build a business that actually works for you.